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Friday, 22 March 2013

6. Recent developments and the future of trademark design.

6. Recent developments and the future of trademark design.



Recent developments of trademark design allowed designers to be more flexible with their designs for a certain brand. For example, BBC 2, the logo being the number 2 is changed a lot in TV Indents to make the viewer more interested in what they are watching.

The age of static branding is coming to an end and organisations, companies, institutions, even charities are realising that  having a set identity that is fixed are starting to look stiff and old fashioned. Being able to adapt the logo in certain circumstances is more appropriate in the multi- channel, multi-lingual world and brands how inhabit. 









http://johnsonbanks.co.uk/thoughtfortheweek/all-change/

5. Examples of great trademarks by great designers.

5. Examples of great trademarks by great designers.

Here are some examples of great trademarks designed by great designers...


Volkswagen

Volkswagen is a different type of logo. It not only encapsulates the VW trademark in a typographically brilliant way, it successfully sends a message of strength and firmness . Both desirable characteristics of automobiles,  but also of constant movement forward, utilising the V&W arrow-like structure. 








Coca-Cola

There is a long history of logo for Coca-Cola, beginning from 1886. Contrary to popular beliefs, Coca-Cola’s first logo was not the script logo we see today, but appeared instead as a dull-looking black font spelling out its name. It was only after that year that Coca-Cola began to use its famous Spencerian script which we are can recognize at first instance. Over the next century, there were many variations of its logos. All the logos retain its script except the one in 1985.













Nike

A single curved line that goes thicker at one end, officially known as "the Nike Swoosh." Nike used to include its name with the Swoosh but the distinct shape works on its own – minimalism at its finest.
















4. The legal and ethical do's and don'ts in trademark design

4. The legal and ethical do's and don'ts in trademark design


In order to create a professional, high quality logo/trademark you have to have a clear understanding of the do's and don'ts of professional logo design. 

Do's

  • Do your research. Make sure you have the correct knowledge and best understanding of the business you are designing for. Discover things you could utilise from the company to put into your design.
  • Make your work origional. Originality in most cases is the very factor that makes a winning logo design. When creating a new logo, it should not remind you of another companies logo, it should not be copied from another source and it should not have copyright or trademark infringement issues.
  • Read the design brief. Failing to read and understand a brief given to you can result in absolute disaster and cost you work. Make sure you 100% know what the client is asking for so you don't fail to impress.


Don'ts

  • Overdo Graphics. complicated logo designs with, gradients, drop shadows, over lays doesn't always mean you have the upper hand on a winning logo design. The simpler the graphics is, the better chances of the logo being memorable and appealing. Simplicity must always come with thought and creative sensivility. For example, McDonalds, Coca Cola are all simple yet effective.
  • Dont use 3rd party stock vectors. Never use clip art in your design. It isn't your own design, and it wont show originality. Doing this can also lead to bad legal issues. You could be sued for copy right or your reputation as a designer will be crushed.
  • Dont copy a design concept. Copying another logo concept or basing your design on another designers work is wrong and is also illegal. Stay away from any type of copying to save yourself from legal issues and embarrassment. 







http://onthecloud.mycroburst.com/dos-and-donts-of-professional-logo-design/

3. What a trademark needs to do to be effective.

3. What a trademark needs to do to be effective.


 Designing a logo is one of the most important stages in setting up a business. The logo is the basis of the company’s branding strategy. It should epitomize everything you want people to think about your brand in a simple and captivating way. A good logo is a logo that reflects the spirit of the brand, so that people who first see the logo will already be able to know what the brand is about. A brilliant logo manages to do exactly that in a clever and unique visual language.


The trademark should show characteristics of the company and what the company is about. it should have something distinctive for it to be recognised and remembered. Not only can this be done by different fonts and sizing of letters, but also through colour which emphasises the feature of the company.


2. What trademarks are for?

What trademarks are for?


A trademark is used to make a sign, design or expression recognisable and identifies products or services of a particular manufacturer. The trademark owner can be an individual, business, or any legal entity. A trade mark can be located on packaging, a label, a label/flyer or on the product itself.Trademarks are used to make properties of products or services exclusive. 

A trademark may be designated by the following symbols:

  • ℠ (which is the letters "SM" in superscript, for an unregistered service mark, a mark used to promote or brand services)
  • ® (the letter "R" surrounded by a circle, for a registered trademark)

A trademark is usually either a name, word, phrase, logo, symbol, design, image or a combination of any of these elements. There are also a range of non conventional trademarks which do not fall into any of these standard categories, for example, they could be based on either colour, smell or sound. 

1. Origins of branding and trademarks


1. The origins of branding and trademarks

Brand is taken from the old norse brandr meaning "to burn". Branding started in Sweden in the middle age (476-1492). Branding got its name from the action of burning a symbol into the flesh of a Norse in order to signify ownership of the animal. 
In the trading industry, the law is, the term 'trademark' is used instead of the word 'branding' Patents and trademarks were legally recognised for the first time in 1474. The meaning of brand was then later registered in the dictionary in 1552, meaning 'Identifying mark made by a hot iron".  The word 'Brand' began to relate to trade between the mid 16th century and the beginnings of the 19th. A trademark was now a symbol that would differentiate manufactures and their products/goods. The oldest brands which are still running to this day developed in the 18th century and are from the alcoholic drinks category. Some examples of the oldest brands include 'Twining 1706', 'Schweppes 1798' and 'Ballantines 1809'






http://www.iuriel.com/brand-management/the-origin-of-branding/




Thursday, 14 March 2013

Lucid Dream Information


I got some of my information for lucid dreaming from the website linked below. It is quite discriptive which helped me pick the most importand bits out and simplifi the whole process so it would work as a guide.

Dream Animation

This animation uses stop frame and I think the music and the way the text gradually apperares into the frame and out again in a dream like way, suits the purpose of the video and makes it look effective.

http://www.youtube.com/watch?feature=player_embedded&v=BzW-Wd4fBQ4

Dream Animation

Again, this animation is using silouetts, and I think the way it stays in black and white is effective and shows how he is going into his lucid dream state.

http://www.youtube.com/watch?feature=player_embedded&v=s08pQxYlsmI

Lucid Dreaming & the 7 Steps


"Lucid Dreaming is consciously being aware within your dream. When you are dreaming and you become conscious that you are dreaming you can start to control your dreams and the direction they go in.
Lucid dreaming can help with recurring nightmares, solving creative problems, speaking with loved ones who have passed on, anxiety, and problem solving. It can be an exhilarating experience and the feeling of euphoria after your first few lucid dreams can last for days. 

7 Steps to Start Lucid Dreaming

1. Remember your ordinary dreams.
A lot of people say ‘I don’t dream’, everybody dreams, whilst you may not remember them you still dream. To start remembering your dreams try this simple technique.
Each night before drifting off to sleep repeat the phrase ‘I will remember my dreams as soon as I wake up’. Say this phrase over and over until you fall asleep, after a few days you will start to remember your ordinary dreams.
2. Keep a dream journal
This can be tedious but it’s well worth the effort. Even writing a few short sentences about your dream is enough. This will get you into the habit of remembering your ordinary dreams and to start looking for dream signs within your dreams. It can also be a tool to analyze your thought processes.
3. Pick out dream signs
A lot of your ordinary dreams will have objects or people in them that could act as a cue to you waking up in your dreams. For example if you regularly talk to ‘Elvis’ in your ordinary dreams this is an obvious dream sign and can be used to ask yourself if you are dreaming because you know Elvis is dead.
4. Notice your waking world
To be conscious in your dream world means you have to be conscious in your waking world. That might sound crazy, as you are conscious when you are awake. However what I mean is ‘consciously focused’ . For example you are consciously focused when learning a new task, you are thinking about every action you are taking to get the right steps. When you have learned the new task you no longer have to focus as intently as you did when learning it. Being consciously focused means looking around you and saying what you see, feel, hear, smell and touch and voicing it. This has the added benefit of being in the moment and can help you to inner calmness, it’s almost zen like.
If you start to consciously focus on the world around you, you will carry this over into the dream world.
5. Ask yourself; ‘Am I dreaming?’
Ask yourself just now ‘Am I dreaming?’. Your obvious answer is to say no, of course you are not dreaming. How do you know? Don’t just say; because I know, try and think about why you are not dreaming. For example you could say if I was dreaming I would be able to fly. When you are dreaming you cannot read text for longer than a few seconds, so try reading text to prove to yourself you are not dreaming.
This again will carry over into your dreaming world and you will start asking the same questions in your dreams which can turn into a lucid dream.
6. Your first lucid dream
Many people have their first lucid dream simply by reading about it. You might find that you become over-excited and lose the lucid dream however, you first lucid dream will be remembered for years to come.
7. Staying lucid
I have used different techniques to stay within a dream however by far the best one is calming myself down with self talk and dream spinning. If you find that you are losing your lucidity you can talk to yourself to calm yourself down and just start noticing the things around you in your dream.
Dream spinning is when you feel you are losing control of your dream you mentally spin like a tornado to stay within your dream. This is focusing the mind on staying lucid. ''

Catch Me If You Can Opening Title Sequence


I like the stop motion opening title sequence for this film as it is all done in block shapes and sillouets! This could work when creating my guide, and would be possible for me to do without tackling something too hard and wouldnt be able to finish.
I could use style mixed in with van svank by using the block coloured sillouets but add photographic images into to it also.

http://www.youtube.com/watch?feature=player_embedded&v=gaLDyrun_Cc

Jan Svankmajer

This clip by Jan Svankmajer uses live video aswell as stop frame animation. It has a sureal feeling to it, which I want to capture in my own video as I want to make it feel dream like so it links with my lucid dreaming.

http://www.youtube.com/watch?feature=player_embedded&v=zGDiwTO6aS0

Motion Graphics


"Motion graphics are graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed viaelectronic media technology, but may be displayed via manual powered technology as well. The term is useful for distinguishing still graphics from graphics with a transforming appearance over time without over-specifying the form."

How to produce motion graphics By Paul Van Slembrouck


When I was researching about motion graphics and about the production of it, I came across this website which explains all the key points to think about when producing motion graphics. 
The points the artical explains are, 
  • Initial Concept
  • Visual Style
  • Script Writing
  • Animation
  • Storyboard
  • Sound (voiceover, music & sound effects)
I found this helpful to read and it made me aware of the things to think about when I come to produce my own motion graphics. Some of the things I already knew, Ie about storyboards, exploring visual styles and Sound. But the script writing was something new for me to read about, and when I come to writing my own I will have in mind the structer and things to think about when doing so.
Heres the link to the website I collected this information from >>

Legibility

The idea of having a cartoon style body and a real life photo of the head is a nice way work working. I like how the mixed media is used, and the text and pauses in the video makes the legibility of the video clear and easy to read/understand.

http://www.youtube.com/watch?feature=player_embedded&v=8PSUKnbb1O8

Mixed Media Animation Example

I found this video on youtube. I like the way it uses scanned in images that have been hand draw and also different background images. I like the 'jerkyness' of it and want to creaet something similar to this.

http://www.youtube.com/watch?feature=player_embedded&v=mUb1B3XVO-c

Back of collection business cards - design idea 2




These are the set of my second design ideas. I used the same colour throughout but in different ways to keep them linked but not keeping the same design throughout. 

Back of business cards - Design Idea 1




These are my first design ideas for the back of a set of collective business cards. I chose to use a slogan that links a group of people together, that keeps the nature of the business card relative. I used the colour red in different ways as an example, and maybe each person could have a different colour. 

Exploring different ways of using monograms in an experimental way. Using steam on a mirror