3. What a trademark needs to do to be effective.

3. What a trademark needs to do to be effective.

 Designing a logo is one of the most important stages in setting up a business. The logo is the basis of the company’s branding strategy. It should epitomize everything you want people to think about your brand in a simple and captivating way. A good logo is a logo that reflects the spirit of the brand, so that people who first see the logo will already be able to know what the brand is about. A brilliant logo manages to do exactly that in a clever and unique visual language.

The trademark should show characteristics of the company and what the company is about. it should have something distinctive for it to be recognised and remembered. Not only can this be done by different fonts and sizing of letters, but also through colour which emphasises the feature of the company.