5. Examples of great trademarks by great designers.

5. Examples of great trademarks by great designers.

Here are some examples of great trademarks designed by great designers...

Volkswagen

Volkswagen is a different type of logo. It not only encapsulates the VW trademark in a typographically brilliant way, it successfully sends a message of strength and firmness . Both desirable characteristics of automobiles,  but also of constant movement forward, utilising the V&W arrow-like structure. 

Coca-Cola

There is a long history of logo for Coca-Cola, beginning from 1886. Contrary to popular beliefs, Coca-Cola’s first logo was not the script logo we see today, but appeared instead as a dull-looking black font spelling out its name. It was only after that year that Coca-Cola began to use its famous Spencerian script which we are can recognize at first instance. Over the next century, there were many variations of its logos. All the logos retain its script except the one in 1985.

Nike

A single curved line that goes thicker at one end, officially known as "the Nike Swoosh." Nike used to include its name with the Swoosh but the distinct shape works on its own – minimalism at its finest.