6. Recent developments and the future of trademark design.
Recent developments of trademark design allowed designers to be more flexible with their designs for a certain brand. For example, BBC 2, the logo being the number 2 is changed a lot in TV Indents to make the viewer more interested in what they are watching.
The age of static branding is coming to an end and organisations, companies, institutions, even charities are realising that having a set identity that is fixed are starting to look stiff and old fashioned. Being able to adapt the logo in certain circumstances is more appropriate in the multi- channel, multi-lingual world and brands how inhabit.
http://johnsonbanks.co.uk/thoughtfortheweek/all-change/
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